Dubed Squared is a Bentonville-based consulting group founded by two ex-Walmart Inc. buyers with a combined >15 years with Walmart and a combined 8 years on the supplier side. We specialize in helping emerging brands and suppliers achieve growth at Walmart Inc.
My name is Abdi Dubed. I was born in Somalia and I came to the US when I was 12 years old. I ran track and XC for the University of Arkansas, which is what took me from Washington DC to Bentonville, AR eventually to begin a life-changing career with the largest retailer in the world, Walmart.
I have had the privilege to work with best-in-class teams throughout my career with Walmart, Sam’s Club, and Materne North America (Go-Go SqueeZ). After graduating from the University of Arkansas I went to work for Walmart and developed a love for retail. As I navigated my career path, I went through several roles in merchandising before eventually becoming a merchant. After over 10 years, I left Walmart to work for a supplier and learn the sales side of the business.
During my career with Materne North America, I returned to the U of A to receive my Master’s degree in Business Administration. While in this program, I took an entrepreneurial course and developed a desire to start my own business in which I could grow brands with exceptional products and the potential to thrive in the retail market. I am passionate about helping brands achieve results beyond their wildest dreams that changes the trajectory of their business. I am in the right place, at the right time, with the right knowledge, a lot of passion, and I am loving it.
When I am not working, I enjoy spending time with my family, cooking with my wife, and coaching kids’ sports leagues. When I am not doing this, you will find me either reading a book or running out on the roads.
Hi! My name is Laura and I am passionate about discovering brands with incredible potential and being the vessel that releases it.
I worked for Sam's Club for 5 years and spent most of that time buying in the Seasonal division. I loved this time in my career and learned a tremendous amount that I now use to help others.
After I left Sam's Club, I went to work for a broker where I learned the Walmart side of the business. I started as a National Account Manager and left as a Director of Sales. This experience greatly expanded my skills and knowledge, and it is here that I became an expert in the Walmart systems including IDM, Item 360, Luminate, and more.
I now work alongside Abdi, partnering with exceptional suppliers whom I love to help grow. I am experienced in Domestic and Direct Import programs, as well as Branded and Private Label programs.
I am happily married to another entrepreneur (Abdi!), I am a mother to incredible children who inspire me daily, and I love running, swimming, and reading.
My favorite quote is "The flowers of tomorrow are in the seeds of today," because it reminds me to reflect on what I can do today that will make a better tomorrow.
Sponges & Dish Detergent | Deli Wall | Seafood | Dairy | Freezer | Seasonal | Outdoor Living | Toys
Coffee | Tea | Cocoa | RTD | Baking & Commodities | Spreads (Honey) | Canned Vegetables | Soup | Spices | Condiments | Powdered Soft Drinks | Adult Nutrition | Vitamins | Food Preservation | Canning | Baby | New Mom | Bath | Shave | Household Chemicals | Outdoor Living | Patio | Solar | Office Furniture
Retailer meeting support, including line review preparation and delivery
Long-term sales strategy development and annual planning, with ongoing buyer communication and support
Senior-level retailer engagement development as needed
Reporting, analysis, and forecasting for POS and replenishment, including in-stock evaluation and recommendations
Vendor setup and item maintenance assistance
Support with retailer forms, processes, and item setup and maintenance